Savings the seed of every investment
You will find million consultants advising you investing your saved money but very few would advice you on how to save money. Saving process in entirely self motivated out of necessity for uncertain future (with reference to developing countries).
The desire to provide better life for the future generation plays the biggest part in the Indian context. Most of the parents deprive themselves of consumer desires to save for the next generation. For generations in Indian culture it has been mentioned that save your money and spend prudently. Always be prepared for the rainy day.
Savings are thus created slowly and hence have to be invested in very conservative investments.